Do the job. Get found.

Managed local marketing for plumbers, heating engineers and electricians in Surrey, Hampshire, West Sussex and London

Website, Google Business Profile, reviews, social posts and service reminders, for one fixed monthly fee: from £394 a month plus a one-off £695 setup fee. When you send photos from your jobs, we do the rest.

Get your free snapshot

Free. We check what a customer finds when they search for your trade in your town, and tell you whether your town is open.

See plans and pricing

Or call 07341 080300

Who it is for
Plumbers, heating engineers and electricians across Surrey, Hampshire, West Sussex and London.
One per town
One business in each trade in each town. Check if your town is open for your trade.
What it costs
From £394 a month, plus a one-off £695 setup fee. See the plans, or how many jobs would cover it.
  • 10 founding places
  • Price locked
  • 90-day exit
  • You keep your domain, Google listing and reviews
Founding terms

What owners say

The service is new, so there is no long list of results yet. Here is what you can check today: two live sites we built, what their owners say about working with us, and a free snapshot of your own business before you pay anything.

What owners say

  • “Everything was straightforward from the outset. I knew exactly what was included, what it would cost and how the process would work.”

    S Saltoun, Director, Kelvin Home Climate Read the case study for Kelvin Home Climate
  • “The whole process was simple from day one. We had one main point of contact, received quick responses and never had to deal with unnecessary jargon or complicated explanations.”

    B Luftig, Owner, Valo Property Services Read the case study for Valo Property Services

Most customers check Google before they ring, even after a recommendation

Your reputation took years to earn. We make sure someone who has never met you can see it, on your website, your Google listing and your reviews, all under your name.

How it works

You send contact details and photos. We handle the rest.

  1. You send

    Photos from the job on WhatsApp, and your customer's details through a short form on your phone.

  2. We make

    A change to your website, a post for your Google listing, a review request to that customer and a social post. When the job comes round again, a service reminder.

  3. Your next customer

    Finds you online, checks your reviews, which now include the last customer's, and rings you.

  4. Your last customer, a year on

    Gets a reminder in your name when their next service is due, and rings you to book again.

The Beacon System

Five things, run for you

Every plan runs the Beacon System: five parts, each with a set amount every month, and your website at the centre. Each part has a name; what it means for you is the heading underneath.

  • Mains

    Your website, kept current every month

    Service pages, brand pages and area pages, so it looks like the business you actually run.

    What is included in your website
  • Reputation

    Review requests to every customer, automatically

    Your hard-fought reputation, kept visible to anyone who searches. A review request goes to every customer you send us.

    What is included in your reviews
  • Visibility

    Your Google Business Profile, managed and posted to monthly

    The Google Business Profile customers see on Search and Maps, kept accurate and updated with new posts.

    What is included in your Google listing
  • Range

    Social posts built from your job photos

    Built from the photos you send us, so your pages keep up with the work you do.

    What is included in your social posts
  • Return

    Service reminders that bring repeat work back

    The easiest work you will win is from customers you have already served. They hear from you first.

    What is included in your service reminders

Pricing

Two plans, one fixed monthly fee

Both plans run the whole Beacon System. They differ in how much of each part.

Spark

£394 per month

Plus a one-off setup fee of £695, covering the brand and website build.

For one service area, with everything else run at a steady pace.

Start with Spark

Beam

£588 per month

Plus a one-off setup fee of £695, covering the brand and website build.

For more than one service area, weekly Google posts and a monthly article.

Start with Beam

Included every month

  • Your website, hosted and maintained
  • Your Google Business Profile, with 2 posts a month on Spark, 4 on Beam
  • A review request to every customer you send us
  • Social posts from your job photos: 4 a month on Spark, 8 on Beam
  • Service reminders when a customer's next service is due
  • A local article: one a quarter on Spark, one a month on Beam
  • One named person to deal with

Not included. Some can be added.

See everything in each plan, or work out how many jobs would cover it. Extras are quoted separately, in writing, before any work starts.

Who you deal with

David Gash, the founder

We are taking on our first clients now, so you deal with David directly, not an account manager three layers removed.

There are 10 founding places. For as long as they stay, founding clients keep today's price, and they can stop at the 90-day review point with nothing more to pay. You keep your domain, Google listing, reviews and brand work, and the website stays with us unless you buy it. What a founding client gets.

What is yours. Your domain and Google listing stay in your name throughout. If you leave after the 12-month minimum term, the website goes with you.

Read David's story

David Gash, founder of airstad local

Who this is for, and who it is not

A good fit

  • Plumbers, heating engineers and electricians
  • Working in Surrey, Hampshire, West Sussex or London
  • Trading three years or more
  • On your own or up to nine people, as a sole trader or a limited company
  • Turning over more than the VAT threshold
  • You want the business to be bigger, or you want better work than you are getting now
  • Marketing is a challenge to do consistently and nobody really owns it

Not a good fit

  • Other trades, for now. We work with two on purpose
  • Owners who are happy at the size they are, with the work they already get. That is a fine place to be, and there is no value for us to deliver
  • Businesses only wanting paid advertising managed
  • Anyone wanting custom software or app development
  • Start-ups with no trading history to show yet

We take one business in each trade in each town, so that we can get to know you and your business properly. Because your success is how we do well, we would rather work closely with a few strong, growing businesses than process every one that asks. Check if your town is open for your trade.

Which trade are you?

Questions owners ask first

How long am I tied in, and how do I stop?

Twelve months to start. Your website and brand work happens up front, and reviews build up and a listing gains history over months, not days.

After that it runs month to month until you tell us to stop. We want you to stay while it is working, not because you are tied in.

You can cancel in writing, online. You will never have to ring someone and talk your way out of it.

Founding clients also get a 90-day review point. If you want to stop then, you can, with nothing more to pay. You keep your domain, listing, reviews and brand work; the website stays with us unless you buy it. Tell us in writing within 30 days of stopping, then pay within 14 days of telling us, at the monthly fees left to month 12.

Your domain and Google listing stay in your name throughout. If you leave after the minimum term, the website goes with you.

What if I am too busy to send photos?

It happens, and we plan for it. After two months without anything new from you, we tell you, then keep the account going from photos and reviews you have already sent. That covers a busy spell, not a year: fresh work is what keeps it worth having, so we will ask you for some.

Will things go out that I have not seen?

You get three working days to look at anything we draft. If we hear nothing, it publishes. That is deliberate: waiting for sign-off on every post is how these accounts stall. Anything can be changed or pulled at any time, just tell us.

How quickly will I see a difference?

Your Google listing and review requests are usually live within two to four weeks, and your website's first draft within about six to eight. Over months, reviews and search position build. We do not promise a ranking or a number of calls, because nobody can.

What does it cost?

Spark is £394 a month and Beam is £588, plus a one-off £695 setup fee that covers the brand and website build. We are not VAT registered, so no VAT is added. Everything each plan includes is on the Pricing page, where you can also work out how many jobs would cover it from your own figures.

I get all my work from word of mouth. Why would I need this?

Word of mouth still works well. This amplifies that and makes sure the reputation behind it is there to be found, before your next customer calls anyone else.

See what a customer searching right now actually finds

We look at your Google Business Profile, your reviews and where you sit in local search, by hand, and walk you through what we find.

  • No charge
  • No obligation to buy anything afterwards
  • We come back to you within 2 business days

Then a short call, only if it looks worth pursuing